Category: Search Engine Optimization

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand….

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The Startup Distribution Engine: Why You Need One and How to Build It

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle….

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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our…

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How to Create An Action Plan: A Straightforward Guide for Marketers

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat…

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What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play….

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How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success,…

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Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways…

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How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded…

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Could TikTok Be Banned… Today?

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom…

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The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands —…

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