Day: January 17, 2025

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle….

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play….

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat…

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our…