Day: January 16, 2025

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded…

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Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways…

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How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success,…

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Google Workspace Subscription Prices Hiked, Gemini AI Features Added to All Plans

Google hiked the Workspace subscription prices for businesses in select regions on Thursday. However, the company said that the overall value of the subscription is being increased as the artificial intelligence (AI) services across different Workspace apps will now be available…

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Microsoft Updates AutoGen Framework for AI Agents, Improves Developer Observability and Control

Microsoft researchers announced a new update to the company’s AutoGen orchestration framework on Tuesday. The update brings the framework up to v0.4 and solves several limitations in the previous iteration. The researchers stated that feedback from users suggested that developers wanted…

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Google Partners The Associated Press to Bring Real-Time Information to Gemini

Google announced a new partnership with the US-based not-for-profit news agency Associated Press on Wednesday. The new collaboration is focused on the Mountain View-based tech giant’s artificial intelligence (AI) products and services, which are powered by its Gemini AI models. The…

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Microsoft 365 Copilot Chat for Enterprise Launched With Pay-as-You-Go AI Agents

Microsoft 365 Copilot Chat has been announced as a new subscription plan for enterprises that includes the usage of artificial intelligence (AI) agents. The new subscription offers a more flexible entry to the company’s AI services, as it ditches the fixed…

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The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands —…

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Could TikTok Be Banned… Today?

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom…

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