90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is…
The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post….
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad….
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery. Take this quiz and find out how good you are at…
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune…
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool…
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to…
Jaguar’s Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance….
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even…
The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to…