Category: Search Engine Optimization

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences. I get it. That’s why…

2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Aside from AI, Google’s…

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page. In the last quarter century, we’ve seen…

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing trends are something to keep an eye out for. As marketers, we’re at the mercy of the world…

I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer….

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out…

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are…

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless…

Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses. But showcasing that to decision-makers isn’t always easy. A…

Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing. But in most cases, getting an abandoned cart email always rekindles my interest…