Category: Search Engine Optimization

How to Develop a Content Strategy in 7 Steps (From Start to Finish)

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. In this…

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Marketing Like a Castaway

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s…

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43 Spritely Spring Greetings Any Business Can Use (+Tips & Creative Word List!)

Spring has sprung, but has your marketing? This season, it’s more important than ever to have spring messages and greetings prepared for your customers that make an impact. In fact, it’s been proven that shopping and spending increase over the springtime….

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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B…

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13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets…

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How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my…

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The Best Time to Post on LinkedIn for Maximum Engagement

LinkedIn is a massive platform that keeps on growing year after year. As the user base expands, there are more opportunities for industry niches, rising star influencers, and must-follow business accounts. But that also means more engaging content competes for attention…

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The 6 Best Content Planning Software — Experts Explain Their Top Choice

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the…

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Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge. In this blog post, I’ll share some…

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7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website…

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