Blogs

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of

A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren’t cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep into voice-of-customer research and really understood the messaging that resonated.

Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in