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Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even…

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Jaguar’s Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance….

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Mistral Small 3 Open-Source AI Model Introduced, Outperforms OpenAI’s GPT-4o Mini

Mistral, the Paris-based artificial intelligence (AI) firm, released the Mistral Small 3 AI model on Thursday. The company, known for its open-source large language models (LLMs), has also made the latest AI model available on Hugging Face as well as several…

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Intel’s Quarterly Revenue Tops Expectations as Investors Await New CEO

As Intel undergoes a historic transition and attempts to emerge from one of its bleakest periods, its December quarter results have beat analysts’ low expectations. Shares of the Santa Clara, California-based company climbed 3.8 percent in after-hours trading. Last year, Intel’s…

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Google Releases AI-Powered ‘Ask for Me’ Feature That Can Call Businesses for You

Google released a new experimental artificial intelligence (AI) feature via Search Lab on Thursday. Dubbed Ask for Me, the feature is available within Google Search and allows users to let an AI chatbot call businesses to make enquiries. The feature is…

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US Commerce Department Said to Be Probing DeepSeek’s Alleged Use of Restricted AI Chips

Last week, China’s Deepseek launched a free assistant to compete with established US models like OpenAI’s ChatGPT. Following this launch, the US authorities have reportedly initiated an investigation into Deepseek to check if it used chipsets that have been restricted by…

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Google’s Gemini 2.0 Flash AI Model Now Rolling Out to All Users

Google is rolling out the stable version of the Gemini 2.0 Flash to all users. Announced on Thursday, the artificial intelligence (AI) model will replace the experimental preview of 2.0 Flash which was first released in December 2024. The new AI…

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Apple Shares Rise After Positive Sales Outlook Signals iPhone Recovery

Apple has forecast relatively strong sales growth as the firm approaches AI more cautiously than many of its peers. Despite the AI rollout stumbles, Apple’s overall sales and profits were boosted by stronger-than-expected sales in its fiscal first quarter of iPads…

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Microsoft Surface Pro, Surface Laptop With Intel Core Ultra Series 2 Chipsets Launched: Price, Specifications

Microsoft Surface Pro and Surface Laptop were launched as the latest additions to the company’s Copilot+ PC lineup at the Surface event on Thursday. With its latest devices, the Redmond-based technology company aims to provide businesses and organisations with cloud compute…

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Samsung’s One UI 7 Now Bar Feature Tipped to Be Integrated With Google Maps

One UI 7 operating system, which was launched at the Galaxy Unpacked 2025 event, is tipped to be adding Google Maps integration into the Now Bar. The South Korean tech giant introduced Now Bar and Now Brief at the event as…

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