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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our…

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Hinge Introduces AI-Powered Prompt Feedback to Help Users Improve Dating Profiles

Hinge is adding a new artificial intelligence (AI) feature that will enable users to build a unique and interesting profile. Dubbed Prompt Feedback, the new AI tool gives personalised feedback when a user writes an answer for a suggested text prompt….

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Samsung Galaxy S25 Series Tipped to Bring Gemini Integration With Samsung Apps, AI-Powered Now Brief Feature

Samsung Galaxy S25 series is tipped to get two new artificial intelligence (AI) features. The next generation of Samsung’s flagship smartphones is expected to be unveiled at the upcoming Galaxy Unpacked event on January 22. Ahead of the launch, the tech…

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iOS 18.3 Beta Disables Apple Intelligence Notification Summaries Feature for Some Apps

Apple has reportedly rolled back its Apple Intelligence notification summaries feature after facing backlash over error-laden news summary generation. As per the report, the artificial intelligence (AI) tool poorly summarised a Washington Post news notification, garnering flak from users as well…

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How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded…

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Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways…

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How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success,…

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Google Workspace Subscription Prices Hiked, Gemini AI Features Added to All Plans

Google hiked the Workspace subscription prices for businesses in select regions on Thursday. However, the company said that the overall value of the subscription is being increased as the artificial intelligence (AI) services across different Workspace apps will now be available…

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Microsoft Updates AutoGen Framework for AI Agents, Improves Developer Observability and Control

Microsoft researchers announced a new update to the company’s AutoGen orchestration framework on Tuesday. The update brings the framework up to v0.4 and solves several limitations in the previous iteration. The researchers stated that feedback from users suggested that developers wanted…

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Google Partners The Associated Press to Bring Real-Time Information to Gemini

Google announced a new partnership with the US-based not-for-profit news agency Associated Press on Wednesday. The new collaboration is focused on the Mountain View-based tech giant’s artificial intelligence (AI) products and services, which are powered by its Gemini AI models. The…

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