Author: Sachin V

Is it Real or AI? Test Your Detection Skills [Round 4]

Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery.  Take this quiz and find out how good you are at…

Read More

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune…

Read More

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already).  To get 30 seconds of ad time during the big game, brands coughed up a cool…

Read More

Microsoft Paint Gets a New Copilot Menu, Windows Search Expanded to Support OneDrive Files

Microsoft released a new Windows 11 Insider Preview build on Friday that makes changes to the Paint app and improves the Windows Search functionality. The new beta update is currently available to Windows Insider users in the Canary and Dev channels….

Read More

McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to…

Read More

Beyond the Gym: How AI Is Transforming Home Workouts in India

Portl focused on the demographics of people ages 35 and above and found that fitness was as much a convenience issue as it was an engagement issue for them. Their solution? A device with a large smart mirror that can be…

Read More

OpenAI Introduces Deep Research in ChatGPT, an AI Agent That Can Conduct Multi-Step Research

OpenAI introduced a new artificial intelligence (AI) agent in ChatGPT on Sunday that can independently research on the Internet. Dubbed Deep Research (not to be confused with Google’s Gemini-powered AI agent with the same name), it can conduct multi-step research on…

Read More

DeepSeek Could Offer Apple an Opening to Bring Apple Intelligence to China

Apple could be in the process of integrating DeepSeek’s artificial intelligence (AI) models into Apple Intelligence. A China-based tipster claimed that the Cupertino-based tech giant is testing the AI firm’s reasoning-focused DeepSeek R1 AI model to see if it can be…

Read More

OpenAI Cites US Roots to Dodge Copyright Lawsuit in India, but Lawyers Say Case Can Be Heard

OpenAI, which counts India as its second biggest market with millions of users, is locked in an intense court battle triggered by domestic news agency ANI for alleged use of copyright content. The case gained prominence in recent weeks as book…

Read More

Microsoft, Meta Back Big AI Spending Despite DeepSeek’s Low Costs

Microsoft and Meta’s CEOs defended massive spending on AI efforts after China’s DeepSeek launched an AI assistant, it claims is more data and cost-efficient compared to the AI models that have emerged from the US. The top executives of these big…

Read More