Author: Sachin V

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways…

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Character AI Reportedly Testing a New Games Feature, Adds Two Word-Based Games

Character AI, the California-based artificial intelligence (AI) platform, is reportedly testing a new ‘games’ feature. As per the report, the company has released two word-based games to the paid users of the platform. While users can create game-focused AI characters and…

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Microsoft Unveils Open-Source MatterGen AI Model That Can Generate Inorganic Material Designs

Microsoft researchers unveiled a new artificial intelligence (AI) model last week that can design new inorganic materials with desired properties. Dubbed MatterGen, the open-source large language model (LLM) is currently available in the public domain. The researchers have also published a…

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US President Donald Trump Revokes Executive Order on Addressing AI Risks

US President Donald Trump revoked a 2023 executive order signed by Joe Biden that aiming to reduce the risks that AI poses to customers. The order also directed agencies to set standards for that testing and address related chemical, biological, radiological,…

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Samsung Galaxy S25 Series AI Features Including Night Video, Audio Eraser Leaked Ahead of Galaxy Unpacked

Samsung Galaxy S25 series could get several new artificial intelligence features. The smartphone series is expected to be launched on January 22 at the Galaxy Unpacked event. The South Korean tech giant has already teased that these devices will be enhanced…

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Microsoft Brings Semantic Indexing to Windows Search on Snapdragon-Powered Copilot+ PCs

Microsoft released a new Windows 11 Insider preview build on Friday. The new update adds the improved Windows Search feature in preview to the Snapdragon-powered Copilot+ PCs. These artificial intelligence (AI) enabled devices will now support natural language or semantic searches…

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OpenAI Finalises ‘o3 Mini’ Reasoning AI Model Version, to Launch It Soon

OpenAI has finalised a version of its new reasoning AI model o3 mini. The ChatGPT-maker has considered user feedback and, consequently, plans to release the application programming interface (API) and ChatGPT simultaneously.

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Microsoft-OpenAI Partnership Raises Antitrust Concerns, FTC Says

The FTC has said Microsoft’s deal with OpenAI, as well as Amazon.com and Google’s partnerships with AI company Anthropic, raise the risk that AI developers could be “fully acquired” by the tech giants in the future.

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand….

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Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention…

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