Author: Sachin V

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how…

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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all…

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Hugging Face Introduces Compact Versions of SmolVLM Vision Language Model That Can Run on Consumer Laptops

Hugging Face introduced two new variants to its SmolVLM vision language models last week. The new artificial intelligence (AI) models are available in 256 million and 500 million parameter sizes, with the former being claimed as the world’s smallest vision model…

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DeepSeek’s iOS App Overtakes ChatGPT on App Store, Tech Leaders React to the Open-Source AI Model’s Rise

DeepSeek for iOS has overtaken OpenAI’s ChatGPT to top the App Store’s “Top free apps” chart in the US. The eponymous Chinese company released the open-source DeepSeek-R1 artificial intelligence (AI) model last week, which outperforms OpenAI’s o1 AI model in several…

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Mark Zuckerberg Says Meta to Spend Up to $65 Billion on AI in 2025

Mark Zuckerberg plans to invest as much as $65 billion (roughly Rs. 5,61,908 crore) on projects related to artificial intelligence in 2025. Zuckerberg’s announcement comes days after OpenAI, SoftBank Group Corp. and Oracle Corp. announced a $100 billion (roughly Rs. 8,64,404 crore)…

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Apple Enlists Veteran Software Executive Kim Vorrath to Help Fix AI and Siri

Apple has moved Kim Vorrath artificial intelligence (AI) and machine learning (ML) division this week, according to people with knowledge of the matter. She’ll be a top deputy to AI chief John Giannandrea

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OpenAI Updates Canvas With o1 AI Model Support, Expands to ChatGPT App for macOS

OpenAI announced several upgrades for its Canvas feature on Saturday. The sandbox-styled pop-up window that allows users to work alongside the chatbot to make inline edits, formatting, and coding was first released in October 2024 in early beta. It was then…

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OpenAI Faces New Copyright Case, From Global Publishers in India

OpenAI is facing a copyright lawsuit from Indian and international book publishers in New Delhi, that aims to prevent the firm’s ChatGPT chatbot from accessing proprietary content. The Federation of Indian Publishers stated it has lodged the case at the Delhi…

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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three…

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Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it….

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