Day: February 4, 2025

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is…

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China Announces Measures Against Google, Other US Firms as Trade Tensions Escalate

Beijing slapped tariffs on US products such as coal, oil and some autos in a rapid response to the new duties on Chinese goods imposed by US President Donald Trump, escalating trade tensions between the world’s two biggest economies.

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Ola’s Bhavish Aggarwal Announces Krutrim AI Lab, Releases Open-Source Krutrim-2 Model

Ola founder and chairman Bhavish Aggarwal announced the Krutrim AI lab on Tuesday. The AI-focused research lab will be the central hub for all the future model releases of Ola Krutrim (commonly referred to as Krutrim). Alongside, several new India-focused open-source…

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ChatGPT on WhatsApp Gets Upgraded to Support Images and Voice Messages as Input

ChatGPT on WhatsApp has received a couple of new upgrades. OpenAI introduced an official phone number for ChatGPT in December 2024, allowing people to save it on WhatsApp to access the artificial intelligence (AI) chatbot directly within the instant messaging app….

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad….

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The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post….

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Grok AI App for Android Coming Soon, Available to Pre-Register on Google Play

Grok, xAI’s native artificial intelligence (AI) chatbot, will soon be available as a standalone app for Android users. On Tuesday, the app was spotted being listed on Google Play. While the app cannot be downloaded and installed at present, users can…

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Anthropic Developing Constitutional Classifiers to Safeguard AI Models From Jailbreak Attempts

Anthropic announced the development of a new system on Monday that can protect artificial intelligence (AI) models from jailbreaking attempts. Dubbed Constitutional Classifiers, it is a safeguarding technique that can detect when a jailbreaking attempt is made at the input level…

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Alphabet Faces Scrutiny on AI Spending as Google Cloud Growth Slows

Alphabet faces new scrutiny on its capital expenditure after Chinese startup DeepSeek last month launched low-cost AI models that threaten to push the AI industry into a price war.

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Salesforce Said to Cut 1,000 Roles While Hiring Salespeople for AI

Salesforce is announcing lay-offs as it prepares to enter a new fiscal year. More than 1,000 roles will be affected and displaced workers will be able to apply for other jobs internally. The company has also been keeping a closer eye…

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