Month: January 2025

The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]

I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s goals and one that helps employees understand how they fit into the bigger picture. These are…

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The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience.  If you’re not properly…

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What Are Content Managers, and How Do You Become One?

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most…

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TCL Unveils Nxtpaper 4.0 Display Technology, Nxtpaper 11 Plus Tablet at CES 2025

TCL introduced its latest Nxtpaper 4.0 display technology at the Consumer Electronics Show (CES 2025). It is claimed to reduce eye strain and increase visual comfort. The first device to use this technology will be the TCL Nxtpaper 11 Plus tablet. It is said…

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WhatsApp for Android Could Soon Get an AI Character Creation Feature

WhatsApp for Android is working on an artificial intelligence (AI) feature that will let users create personalised AI characters within the app, as per a claim by a feature tracker. The new feature is said to be similar to the AI…

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Grok AI App Launched for iOS With Real-Time Information and Image Generation Features

Grok, xAI’s native artificial intelligence (AI) chatbot, was launched as a standalone iOS app on Friday. The Elon Musk-owned AI firm has been testing the app in beta for nearly a month, as per reports. The standalone app comes with all…

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Elon Musk’s Grok AI Could Soon Get an ‘Inappropriate and Offensive’ Unhinged Mode

Elon Musk-owned xAI could soon add a new ‘Unhinged’ mode to its artificial intelligence (AI) chatbot Grok. The AI firm recently updated its frequently asked questions (FAQ) page and added mentions of this new mode which is designed to be “objectionable,…

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Omi AI Companion Unveiled at CES 2025, Could Be Able to Read Users’ Thoughts in the Future

Omi AI, a San Francisco-based AI firm, unveiled an artificial intelligence (AI) companion at CES 2025. Currently available for pre-order, the device can be worn in multiple ways. Once paired with a smartphone (it supports both Android and iOS), it continuously…

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30 Brilliant Marketing Email Campaign Examples [+ Template]

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing…

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How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to…

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